McDonald’s is seemingly taking a page out of the Seinfeld playbook.In an effort to revamp their breakfast offerings, the fast food chain will begin testing “Muffin Toppers” in Baltimore-area restaurants, according toBloomberg. The baked goods consist of various flavored muffins without their bottom half, which just happens to be Julia Louis Dreyfus’ characterElaine Benes‘ favorite part of the muffin.In the ’90s sitcom, Benes obsessed over just the tops of the muffins, and even went so far as to open a shop called Top of the Muffin to You! However, Benes and her co-founder quickly ran into a problem when they couldn’t find a solution for what to do with the bottom half of the treat. The stumps were even rejected from a soup kitchen because they were missing their tops.Bloomberg reports that they will be “baked fresh daily” and include flavors likeblueberry, double chocolate, andlemon poppyseed. There’s no word yet on what’s happening to the stumps.Chris Haston/NBC/Getty; Justin Sullivan/GettyAccording to a spokesperson from the burger chain, the muffins will be part of a larger roll out of other breakfast items and baked goods in theMcCafé repertoire.“We took our eye off the ball onbreakfast,” the company’s Chief Financial Officer Kevin Ozan told Bloomberg in May. “With everything else going on, we just lost a little focus on that breakfast day part.”Alongside their muffin toppers, the brand plans to launch coffee cakes, cookies, and apple pies with lattice crusts that are baked in house.Want the ultimate dish on the latest celebrity food news, plus exclusive recipes, videos and more?Click here to subscribe to the People Food newsletter.“We continue to look at ways to offer new breakfast menu items and experiences at the compelling value of McDonald’s,” the representative said. “This includes our commitment to coffee, and continuing to give customers more tastes and choices from McCafé.”In recent months, the burger joint has focused on revamping their coffee through theirCold Brewfrozen drinks and limited-editionTurtle Beverages, and they are testing breakfast catering in 195 Orlando restaurants.
McDonald’s is seemingly taking a page out of the Seinfeld playbook.
In an effort to revamp their breakfast offerings, the fast food chain will begin testing “Muffin Toppers” in Baltimore-area restaurants, according toBloomberg. The baked goods consist of various flavored muffins without their bottom half, which just happens to be Julia Louis Dreyfus’ characterElaine Benes‘ favorite part of the muffin.
In the ’90s sitcom, Benes obsessed over just the tops of the muffins, and even went so far as to open a shop called Top of the Muffin to You! However, Benes and her co-founder quickly ran into a problem when they couldn’t find a solution for what to do with the bottom half of the treat. The stumps were even rejected from a soup kitchen because they were missing their tops.
Bloomberg reports that they will be “baked fresh daily” and include flavors likeblueberry, double chocolate, andlemon poppyseed. There’s no word yet on what’s happening to the stumps.
Chris Haston/NBC/Getty; Justin Sullivan/Getty
According to a spokesperson from the burger chain, the muffins will be part of a larger roll out of other breakfast items and baked goods in theMcCafé repertoire.
“We took our eye off the ball onbreakfast,” the company’s Chief Financial Officer Kevin Ozan told Bloomberg in May. “With everything else going on, we just lost a little focus on that breakfast day part.”
Alongside their muffin toppers, the brand plans to launch coffee cakes, cookies, and apple pies with lattice crusts that are baked in house.
Want the ultimate dish on the latest celebrity food news, plus exclusive recipes, videos and more?Click here to subscribe to the People Food newsletter.
“We continue to look at ways to offer new breakfast menu items and experiences at the compelling value of McDonald’s,” the representative said. “This includes our commitment to coffee, and continuing to give customers more tastes and choices from McCafé.”
In recent months, the burger joint has focused on revamping their coffee through theirCold Brewfrozen drinks and limited-editionTurtle Beverages, and they are testing breakfast catering in 195 Orlando restaurants.
source: people.com
