Ever since Elon Musk took over X , formerly known as Twitter , this time last year , plenty of decision range from head - scratching to plain forged have been made . Now , one year later , there is exonerated data indicating that those decision have done next to nothing except destroy the once massive and well-thought-of platform ’s user base .
On the eventide of Elon Musk’sone - yr anniversaryas proprietor of Twitter ( now X ) Wednesday , The Wall Street Journal published areportciting data point from analytics firm Sensor Tower render how much the platform flopped under the billionaire ’s tutelage . Most notably , data reveals that in the twelvemonth since October 2022 , daily active mobile users on X fell roughly 15 % . Its rival such as YouTube , Snapchat , Instagram , TikTok , and Facebook all see ontogenesis , in dividing line . Similarly , there was an average of 183 million daily fighting mobile exploiter on X in September 2023 , which fell behind Snapchat ’s 385 million , while YouTube topped the leaning with 2 billion .
Twitter did not immediately return Gizmodo ’s asking for comment on the composition .
Image: Frederic Legrand - COMEO (Shutterstock)
Musk officially assume over the Twitter / X program this time last year , and it ’s been downhill ever since . The Tesla CEO made a bizarre series of choices to upend much of the digital substructure the platform built over the last decade and a one-half . This past April , tourist court filings unwrap that Musk wasrebranding the company name from Twitter Inc. to X Corp. The platform itself eventually became jazz as X after the URL twitter.com began redirecting to X.com this pastsummer .
In recent month , Musk allowedusers to bound replies to only those with Amytal checkmarksanddisabled the chemical mechanism allowing users to cover inaccurate content . The billionaire also appointed former NBC ad administrator Linda Yaccarino as troupe CEO , whohas been forced to houseclean up the messleft behind by Musk ’s bidding to make a internet site for everything .
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