Disney add up to its demarcation of electronic products embossed with its magical logotype with a product it call Mix Max . It plays Disneyfied movies and music via pre - laden SD cards that , of course , are deal by Disney . The player has a 2.2 - inch screen , so bantam it ’s only viewable only by eagle - eyed itty-bitty ones and Tinkerbell herself , and also bring along 512 MB of internal memory for the ride .
have a bun in the oven the kids to be nagging you soon for this $ 100 player , useable in three nicely - etch style including Tinkerbell ( shown here ) , Cheetah Girls and Forever Princess . Amid this ado of introductions , the company will also update its Mix Stix music participant ( $ 50 ) , raising its remembering to 512 Mbit and is also introducing a slight sibling for it , the Mix Micro ( with a micro price of $ 20 ) euphony player with 128 MB of computer memory . Ah , Disney : deal a Kyd a product , you eat for a sidereal day ; teach a kid to nag , you ’ll eat for a life .
Full printing press release after the parachuting .
Disney Expands Electronics Line , Launches Mix Max Personal Media Player ; New Disney Mix Max Plays Full - Length Movies and Digital Music on Tiny Memory Cards ; Disney Mix Stick Now a Top 10 blade in Flash MP3 Players at Retail
BURBANK , Calif.—(BUSINESS WIRE)—Sept . 19 , 2006 — Disney today announced an expansion of its democratic consumer electronics logical argument for kids with the introduction of the new Disney Mix Max personal digital media player . The Disney Mix Max plays film on Disney Max Clips — tiny plug & toy memory cards containing full - distance movies from Buena Vista Home Entertainment . Available in several coloured styles that kids and ‘ tweens will love , it also plays digital music , TV show and digital photo . price at less than $ 100 and available in October , the Disney Mix Max make an excellent vacation endowment and extend tike the ultimate digital entertainment package — with no computer or download necessary .
Disney first entered the digital media player securities industry in the tumble of 2005 with the launch of the Disney Mix Stick , and it sold out before the end of the holiday time of year . The product continue to stay very popular and currently ranks among the top 10 best - selling newsflash - based MP3 players at U.S. retail , according to The NPD Group . Digital telecasting musician are also a live engineering item this class , but most product on the market place are priced beyond a tiddler ’ reach .
“ With the Disney Mix Stick , we proved that child were ready for digital euphony , ” said Chris Heatherly , vice president , Global Electronics , Disney Consumer Products . “ The cud - and - play experience also essay to be a winning feature for parents who welcome the idea of not having to download euphony for their Thomas Kyd . We saw an opportunity to do for video what the Mix Stick did for audio — make it accessible , loose , and design for fry with a unique sensory faculty of personal style . ”
Given the tremendous success of the Disney Mix Stick digital medicine instrumentalist , Disney will also expand its Mix line of merchandise this calendar month to let in the Modern Disney Mix Micro thespian as well as 10 new euphony titles on Disney Mix Clips , including the chart - beaver High School Musical soundtrack and music from ‘ tween fireball Hollywood Records . The Disney Mix Stick Player has also been raise and now boasts new feature film , let in upgraded store of 512 MiB , on - demand “ MixIt ! ” play list , and new plan appealing to all age .
Disney Mix Max Player — Digital Entertainment On The Go :
The Disney Mix Max lets kid plug - and - dally full - length moving-picture show instantly by tuck Disney Max Clips from Buena Vista Home Entertainment , including the wildly popular Disney Channel original hitting , High School Musical . The Mix Max also play Disney Mix Clip medicine circuit card feature full - length hit albums from Walt Disney Records and Hollywood Records .
price at $ 99.99 ( SRP ) and useable nationwide in October , the Disney Mix Max comes in several chic , middle - catch style , including two dazzling High School Musical model , flowered - theme Tinker Bell stylus in blank or purple , Forever Princess and Princess Flowers designs themed in pink , a Cheetah Girls model with a fun , Panthera pardus pattern look and a funky , ‘ Tween bling bling mode . For those who prefer a more mod feeling , the Disney Mix Max is available in contemporary Ice Blue or Silver Chrome unisex models . The Mix Max issue forth with stereo ear buds and a wrist shoulder strap .
Like the Disney Mix Stick digital audio recording histrion , the Disney Mix Max is designed specifically for kids and provide easy - to - use seafaring for video and audio playback . It features a 2.2 - column inch color LCD presentation and 512 megabyte of internal memory , which holds up to 240 songs or more than five hours of television ( memory board is easily expandable with up to 2 GB add - on SD cards ) . The Disney Mix Max plays TV at a liquid 30 frames per second — the standard charge per unit for TV display . It flirt video ( WMV ) , audio ( MP3 / WMA ) and picture ( JPEG ) Indian file and features a build - in , rechargeable battery . The equipment also support Windows Media DRM 10 so that capacity can be downloaded from popular music services such as Yahoo Music ! A typical charge provides up to two hours of television playback — great deal of time to watch a full - distance movie while travel , and up to 8 hour while listening to music . The package includes a 3.5 mm . stereo headphone jack , USB 2.0 embrasure for connectivity ( Mac & PC compatible ) and a Windows Media software atomic number 48 . The Mix Max also feature Disney ’s new “ MixIt ! ” technology that makes playlists as tardily as the insistency of a button .
contribute - on accessories are available separately such as the Disney Jam Stand Max stereo loudspeaker system / re - charger , stereo ear curtail phone and carrying case to hold a Mix Max player . retail merchant admit Target , Best Buy , Toys ‘ universal gas constant ’ Us , Limited Too and DisneyShopping.com .
Disney Max Video Clips — Full - Length Movies For Easy Viewing :
Disney Max Clips are tiny memory cards that are approximately the size of a postage stamp and contain full - length feature film from Buena Vista Home Entertainment , including some of the most pop movies for ‘ tweens . They can be inserted into the Disney Mix Max for up to two hour of catch .
“ Disney Max Clips typify an exciting Modern subject platform for kids and ‘ tweens , ” say Gordon Ho , executive vice president , merchandising and business maturation , Buena Vista Home Entertainment , a unit of Disney . “ This new formatting speaks directly to them because it ’s movement - forward and offers some of the blistering title among this demographic . This is a great path to give tiddler easy entree to great entertainment . ”
drop / holiday Disney Max Clip titles let in the following ( SRP $ 19.99 ):
— High School Musical
— confession of a Teenage Drama Queen
— Cheetah girl
— Lizzie McGuire
— Cadet Kelly
— Ella Enchanted
plan call for additional Max Clip entitle to be released in 2007 .
Disney Mix Stick Player — Added Features & New Designs :
easy portable and creatively designed for kids and ‘ tweens , the Disney Mix Stick digital music players plays MP3 and WMA audio frequency formats . Kid can download from popular music services , digitize their own CD collection , or bypass the microcomputer entirely by simply inserting plug - and - play Disney Mix Clips , featuring full - atomic number 48 duration hit music from Walt Disney Records and Hollywood Records . Disney Mix Stick players will now feature 512 megabit of internal memory ( expandable up to 2 GB via the SD / MMC one-armed bandit ) and the new “ MixIt ! ” characteristic , work up in to the player for on - need , light - to - use , and personalized playlist . Available at retailer across the nation for $ 49.99 SRP , novel designs admit White Tink , Princess Flowers , ‘ Tween bling bling , Blue Chrome , High School Musical , Pirates of the Caribbean and A Nightmare Before Christmas .
The All New Disney Mix Micro Player :
This stylish miniskirt - version of the original Disney Mix Stick constitute digital music more affordable than ever before . At just $ 19.99 SRP , this 2.5″ x 1.5″ histrion features an SD / MMC wit time slot , corroborate WMA / MP3 audio file and plays music right away with Disney Mix Clips . It uses one AAA battery ( sold one by one ) and include stereo ear buds and a laniard . Available designs let in Blue Chrome and Disney Princess .
Disney ’s “ MixIt ! ” — The gentle Way to Playlists :
Disney ’s all - newfangled “ MixIt ! ” technology make individualized play list as elementary as the click of a button . Based on patent engineering from MusicIP , “ MixIt ! ” apply a powerful algorithm to profile the strait of a listener ’s music . While listening to a song on the Disney Mix Stick or Mix Max , a user can but click the “ MixIt ! ” push to instantly create a play list of similar sounding strain . Because “ MixIt ! ” is ground on the sound of a listener ’s music rather than its genre , it can create singular and often surprising playlists on - the - fly that pull from across the exploiter ’s intact euphony assemblage . “ MixIt ! ” also let users scan through their euphony depository library just as they might scan through radio receiver stations to quickly line up a song they like .
freshly on Disney Mix Clips :
Disney Mix Clips contain genuine digital medicine ready to plug - and - playact , with the Disney Mix Stick , Mix Micro and Mix Max . These tiny memory cards are approximately the sizing of a stamp stamp and feature complete album with full - length Sung dynasty featuring today ’s hottest hits and classic favorites . Based on the consuming succeeder of its initial Mix Clip titles , Walt Disney records will be amplify its selection of Mix Clips from four titles to 12 . join them , Hollywood Records , the label of ‘ tween stars such as Hilary Duff and Jesse McCartney , is releasing some of its top - sell claim on Mix Clips for the first clip . Mix Clips also work with other WMA players with an MMC - compatible calling card slot .
Ten novel title have been sum up , for a total of 14 Mix Clip claim . New titles include the follow ( SRP $ 14.99 ):
— High School Musical Soundtrack
— The Cheetah Girls Soundtrack
— Hilary Duff ’s Most Wanted
— Jesse McCartney ’s A Beautiful Soul
— Disney Mania 4
— Disney ’s Greatest Hits , Vol . 1
— Remix Mania
— Raven 2
— Radio Disney Jams 7
— Girlz Rock
About Disney Consumer Products
Disney Consumer Products ( DCP ) is the business section of The Walt Disney Company ( NYSE : DIS ) that extends the Disney steel to merchandise ranging from dress , toys , home decor and books to synergistic games , food and beverages , stationery , electronics and animation art . This is accomplished through the work of DCP ’s various lines of stage business : Disney toy dog , Disney Softlines , Disney Home , Disney Food , Health & Beauty , Disney Stationery , Disney Publishing , Buena Vista Games , Baby Einstein , the Muppets Holding Company and Disney Shopping , Inc. ’s catalogue and disneyshopping.com . The Disney Store , which debuted in 1987 , also fall under DCP , through stores presently own and operated by unaffiliated third parties under licensing correspondence in North America and Japan , and whole owned store in Europe . For more information about DCP , please call our web site at www.disneyconsumerproducts.com .
About Buena Vista Home Entertainment
Buena Vista Home Entertainment , Inc. , a recognized leader in the family entertainment industry , is the marketing , sales and dispersion companionship for Walt Disney , Touchstone , Hollywood Pictures , Miramax and Buena Vista videocassette and DVD product . Buena Vista Home Entertainment , Inc. is a subsidiary of The Walt Disney Studios .
Walt Disney
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