But according to a new Federal Trade Commission complaint filed by Hydrox , Oreo ’s success is n’t stringently the result of deeper corporate pockets . Leaf Brands , the current owners of Hydrox , are alleging that Mondelēz is prosecute in acts of store sabotage to keep Oreo the king of the cookie hill .
According to a story in theJewish Telegraphic Agency , Leaf is argue that their kosher - approved Hydrox is n’t catch reasonable internal representation at the retail degree . They claim Mondelēz sales representatives that do the stocking now for stores rearrange product so that Hydrox are obscured or otherwise out of sight for consumers while Oreos are displayed prominently .
A Facebook post on the prescribed Hydrox pageconfirmsthat the company has taken its allegation to the FTC in the hope of getting Mondelēz to stop the delicious espionage . “ We … have been very frustrated with the concealing of our biscuit at major retailers [ so ] we finally filed an prescribed complaint with the Federal Trade Commission last calendar week in which we claim they have been trying to make it hard to find our cookies in stores nationwide , in hopes of lowering sales volume and having us discontinued . ”
The company move on to state that Hydrox are stocked by store employee , not Hydrox illustration , and any cookie - shuffling on Mondelēz ’s part is unvoiced to correct . Leaf say they became cognisant of the problem when a major food buyer expressed reservations about carrying Hydrox , cite concerns that Mondelēz “ will hide your cookies ” in depot . The Facebook C. W. Post is accompanied by several surveillance photos of Hydrox software system being cloud by other products or hanging shelf display . In one instance , the cookie was buried under a cloak of Nutter Butters .
Gizmodo reached out to Mondelēz , whichissueda statement tell that the troupe was “ confident ” the accusation “ had no meritoriousness . ”
[ h / tJewish Telegraphic Agency ]
