In 1955, A “Woman’s Car” Actually Existed, And It Came With A Purse
A closer look at one of the most disastrously sexist products ever, the 1955 Dodge La Femme. An ad for the “ cleaning lady ’s ” automobile . The year was 1955 , and post - war America was “ moving on up ” to the suburbs . With the working adult male ride into the metropolis on a daily basis and families have considerably larger camber remainder , many began to deliberate purchasing a second car ....